The centre is based on a main road in Birmingham, in a popular location for people travelling into the city. The space is close to the main motorways, the M5 and the M6. New Street station is about a five-minute drive from the space and is close to a local station near by, which is a 10-minute walk away. The space is surrounded by local shops and supermarkets. Also places of interest, such as the Birmingham Botanical gardens.