Workspace on Demand

Instant Group Head of Marketing John Williams explores the idea of workspace on demand. 

Businesses want more control, they want to drive efficiency and they want to employ flexibility as a business strategy. They want to buy scalable solutions that work for their business, wherever and whenever they need them. They’ve bought HR, payroll and IT like this for decades – why should property be any different?

The answer? It shouldn’t. And it doesn’t have to be.

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The Consumerised Workplace

There has been a genuine shift towards catering to a more consumerised workplace, whereby occupier demand is now shaping the market more than ever before. The agility of the flexible workplace market as a whole means that operators are quick to observe the customer experience and are able to adjust offers accordingly.

This has been borne from the rapid provision of hybrid space, as operators recognise the trend towards co-working and the availability of private office space that can be supplied at short notice and paid for on a monthly basis. We are also seeing more engagement from landlords as they look to the operator model and see the dual role of manager and curator of space, developing long term brand value by driving engagement with occupiers.

Digitisation in the Wider Property Market

This is the ability to procure and operate workspace through online platforms. There is more demand for the commercial real estate market to become more service-orientated and to search for these facilities via the web. In a global economy that has proved challenging over the past 12 months, the ability to quickly adapt to market changes and to secure short-term space in a new city at short notice is driving demand in the flexible workspace market. And this is a change that has been recognised not only by operators in our market, but by landlords and service providers in the wider property sector.

The Instant Offices online platform generates over 7,000 enquiries globally every month, and the intelligence behind this tracks the demand split by city, postcode, number of desks and length of lease term.

Landlords with a relatively constant supply of buildings entering the market either through launch, refurbishment or lease expiry, can service the requirements qualified on their behalf by Instant: workspace on demand.

All enquiries through the Instant broking platform can be logged within certain parameters, ensuring the landlords’ office space is suitable in terms of size, budget and location.

Speak to us today for more insights and solutions regarding workspace on demand.

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