When looking to grow your business, generating new, unique and – above all – successful ideas is vital. This month’s series of TED Talks looks at how to come up with those lucrative ideas and make sure they come to fruition.
David Burkus – Why Great Ideas Get Rejected
If you’ve ever come up with a great new idea only to get a critical or unenthusiastic response, you’ll understand how the majority of the world feels. This is according to David Burkus, founder and editor of LDRLB, an online think tank that shares research and insight on leadership, innovation and strategy. In this illuminating TED Talk, Burkus discusses mounting evidence that shows that we all possess an inherent bias against creativity – and what you can do to tackle this and recognise great ideas within your company.
Matt Ridley – When Ideas Have Sex
Author Matt Ridley looks back through the history of human progress and why it owes its success to the mating of different ideas from all over the world. He argues that the power of the collective brain is far more important than the intelligence of individuals. By gathering and sharing our ideas with each other, businesses are able to come up with some amazing things.
Scott Belsky – Making Ideas Happen
“Genius is 1% inspiration and 99% perspiration.” Scott Belsky quotes Einstein at the beginning of this TED Talk on ideas in business. Belsky, author of the bestselling book ‘Making Ideas Happen’, speaks on how to see your ideas through to completion. He looks at factors that affect our ability to effectively organise our ideas and advises on how to overcome them and break the cycle. This video is a must-watch for business owners struggling to see their ideas become a reality.
We hope you’ve enjoyed this week’s post on idea generation. Please share your thoughts about how to create and spread innovative ideas in business in the comments below.