Property Technology is the application of tech innovations to help with managing, buying and selling real estate. These innovations are used to address the rapidly growing and developing needs within the property industry. And this doesn’t only apply to traditional real estate; Proptech is disrupting the world of commercial property and flexible workspace in a big way.
The Property Sector’s Attitude towards Proptech
A 2018 global Proptech study by KPMG, which surveyed 270 real estate decision-makers from 30 countries, revealed the following insights:
- 97% of respondents believe that tech innovations will impact their business;
- 60% believe that this impact will be “very significant”;
- 27% believe that this impact will be “somewhat significant”;
- 73% view the growth of these innovations as an opportunity;
- 25% view the growth of these innovations as a threat.
Overall, the majority of real estate businesses are demonstrating a positive outlook towards new Proptech innovations, and the majority also believe that it will disrupt the industry significantly.
The Impact of Tech across Sectors
In a previous post titled, ‘How Far Behind the Curve is the Commercial Real Estate Industry?’, Instant Head of Marketing John Williams and Research & Insight Manager James Rankin explored how changing customer attitudes and access to tech have radically transformed several industries over the last two decades. One of the major trends across the board is a shift towards service-based models, largely enabled by technology, with many industries now unrecognisable compared to their previous iterations.
The reasons for this shift are similar across the board, with the need to minimise CAPEX, promote growth and maintain an agile approach to business being key drivers for businesses in all sectors. Services like IT can now be operated by a third party, making the need for a server room or a large in-house IT team redundant. In the entertainment industry, individuals now have more flexibility and variety than ever before due to streaming services, and in the automotive industry, growing demand for rentals and shifting customer attitudes have seen the car leasing market skyrocket, with on-demand access to vehicles being increasingly viewed as a service.
In the workspace market, a sector which has seen very little change for 100 years or more, technology and service-led solutions are transforming the industry. Landlords are increasingly seeing themselves as service providers, offering flexible hours, flexible terms, custom office spaces and specialised amenities to serve virtually any business need. Using data to better understand the needs of their customers, they are able to respond faster. As a result, businesses of all sizes are making the switch to flex space.
Although there is unlikely to be a wholesale shift towards service-based solutions in commercial real estate, our current forecast is that by 2028, these changes could see as many as 140,000 flexible office locations globally – up from just 13,500 in 2008.
Four Leading Trends
When surveyed, real estate decision-makers also predicted which Proptech trends would have the biggest short-term impact on the real estate industry. The front-runners were:
- Automation: 30% predict it will have the biggest impact in the industry, and 31% say their business is most likely to use it in the short term.
- Big Data: 27% predict it will have the biggest impact in the industry, while 27% say their business is most likely to use it in the short term.
- Internet of Things: 11% predict it will have the biggest impact in the industry, and 12% say their business is most likely to use it in the short-term.
- Artificial Intelligence: 11% predict it will have the biggest impact in the industry, and 6% say their business is most likely to use it in the short-term.
How are these four major trends being applied in the flexible workspace?
Proptech Trends in the Flex Space
- Automation: More day-to-day operational tasks in the workspace are becoming automated, with systems that can seamlessly manage new members, billing, mail sorting and more. This frees up the serviced office staff to focus on their clients. Automation also includes the rise of “smart building” innovations like intelligent glass windows that work to maximise natural light while reducing glare. This trend is improving the overall flow of work and the function of the workspace.
- Big Data: Collecting and analysing data provides valuable insights for flex space operators to design smarter, more efficient workspaces that offer more of what occupiers value. Interesting to note, a whitepaper from IDC estimates that by 2025, 75% of the world’s population will interact with data on a daily basis.
- Internet of Things: IoT-enabled devices and applications can make it much easier to manage a successful shared office space. Biometric access, smart security cameras and smart payment are just a few examples of how IoT makes the process smoother.
- Artificial Intelligence: From augmented and virtual reality to cryptocurrency and blockchain-based smart contracts, AI applications are fast becoming the norm in the workplace of the future.
The Impact on Operators and Occupiers
Advances in Proptech are making flexible and remote working easier than ever, and there is a growing talent pool of qualified young workers looking for a more flexible approach to work. This is motivating more businesses to forego traditional long-term leases in favour of flexible space, coworking space and hot desk memberships.
These occupiers are looking for a “service experience” from their office space. It’s not just about putting a roof over their heads – it’s about putting real thought into what the occupiers want and how to deliver it. In a nutshell, the growth of Proptech is allowing flexible workspace providers to take a more customer-centric approach to their offerings.
Edward Harbinson, Corporate Marketing Manager at The Instant Group says, “Proptech and flexible workspace growth have been synonymous – they have both exploded over the last 2-3 years. Ultimately the evolution of Proptech will ensure that flexible workspaces are fully equipped to deal with current and future demand from companies of all sizes and from all sectors. With the introduction of innovative booking systems and connectivity through IoT, technology in the workplace is better than ever before.
Proptech has also seen advances in the form of automating admin tasks, improving efficiencies and also improvements in the fit-out / built environment with improved wayfinding and desk booking, adaptable furniture and advanced glazing systems – all with improved efficiency in mind.”
The concept of space-as-a-service (SPaaS) is shifting the way things are done in the commercial real estate industry as a whole.
There is a greater emphasis on tenant experience, convenience and comfort, which is helping operators to differentiate themselves in a highly competitive market. Smart building applications and other uses of cutting-edge Proptech are helping to keep the flexible office industry ahead of the curve.
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