{"id":1638,"date":"2014-11-19T11:34:39","date_gmt":"2014-11-19T11:34:39","guid":{"rendered":"http:\/\/www.instantoffices.com\/blog\/?p=1638"},"modified":"2017-02-15T07:59:28","modified_gmt":"2017-02-15T07:59:28","slug":"growing-your-business-in-2015","status":"publish","type":"post","link":"https:\/\/www.instantoffices.com\/blog\/business-growth\/growing-your-business-in-2015\/","title":{"rendered":"Tips from the Experts \u2013 Growing Your Business In 2015"},"content":{"rendered":"

In today\u2019s edition of Tips from the Experts, we asked four business professionals to share their top 5 tips for growing your business in 2015.<\/p>\n

 <\/p>\n

Peter Treadwell, Operations Director at Business Finance Solutions<\/a>\u00a0<\/em><\/h2>\n


\n1. Review Your Business Plan Regularly<\/strong><\/p>\n

Hold planning meetings every 3-6 months that involve key members of staff. Do you need to recruit more people, spend more on marketing or prioritise different areas of the business.<\/p>\n

2. Consider Seeking Investment<\/strong><\/p>\n

If you need an injection of capital to help take your business to the next level, there are now many options available, from bank loans to crowd funding and business angel investors. Programs such as Start Up Loans<\/a>, which BFS delivers in the North West, can often help if the banks can\u2019t.<\/p>\n

3. Embrace Digital<\/strong><\/p>\n

Traditionally digital or IT was part of the operational side of a business but today, digital should sit at the heart of every enterprise and business model.<\/p>\n

4. Work with a Mentor<\/strong><\/p>\n

Research has shown that businesses that seek support are much more likely to thrive and grow. Mentors are simply business people with the practical experience and expertise to help you make the right choices for growing your company.<\/p>\n

5. Communicate<\/strong><\/p>\n

Getting your product or service in front of people can often determine the level of success for your business. Make sure you have a clearly defined marketing and communications plan that includes PR, advertising, direct mail, online and social media.<\/p>\n

 <\/p>\n

Michael Rainsford, Co-Founder at StuRents<\/a><\/em><\/h2>\n


\n\"Michael1. Stick to the Plan<\/strong><\/p>\n

As is often pointed out, business plans tend to fall on the side of optimism. So if you find yourself in 2015 with an offer that will catapult you over and above your (possibly) lofty projections, you would do well to tread carefully. Whilst big growth is always attractive, you don\u2019t want to over-extend your business in the short-term to the detriment of long-term growth.<\/p>\n

2. Play to Your Strengths<\/strong><\/p>\n

Growing your business is all about leverage. What do you offer that no one else does? If your answer is nothing, then you\u2019re going to have to find something. If, however, you do have unique offers or insight then by all means use them.<\/p>\n

3. Keep Your Ethics<\/strong><\/p>\n

With the recent example of Tesco as a touchstone, one thing has always been clear in the world of business – there is no company that is too big to fail. Therefore, in 2015, as in any year, keeping your core values and culture strong and pervasive in the face of dilutive growth is the key to sustainability.<\/p>\n

4. Recruit Self-Starters<\/strong><\/p>\n

Any growing business will experience a consistent, ongoing process of delegation. If you don\u2019t hire people with the potential to grow in their roles alongside your business, your management structure will surely suffer.<\/p>\n

5. Maximise Execution Time<\/strong><\/p>\n

You don\u2019t want to have to overhaul your business model every few months as your business changes. If you plan well enough early on, you can optimise the time you spend executing plans and growing far into the future.<\/p>\n

 <\/p>\n

Graham Todd, Director at Jo\u2019s Correctional Facility<\/a>\u00a0<\/em><\/h2>\n


\n\"Graham1. Stop Saying Yes to Everything<\/strong><\/p>\n

As tempting as it is to meet with every prospective lead or partner, and say yes to every so-called PR opportunity, it pays to be selective. Make 2015 the year that you select the best fruit instead of just the low hanging stuff. Meeting with every lead without qualifying them first is a bad use of time. Only meet with people if you can work together. Secondly, all those PR opportunities\u2026 are they aligned with your brand message and in line with your strategy? Think smart. Pick the right chances and manage your time wisely.<\/p>\n

2. Stop Using All the Social Media Channels \u2013 Use the Right Ones<\/strong><\/p>\n

Social media can be a huge time drain in your business and personal life. On average, most people spend three hours per day on social media. Would that time be better spent on your business? Yes, use social media and yes, it really works – but select the right channels for you. Use Twitter for networking. Try Facebook if you\u2019re B2C, and Pinterest and Instagram if you\u2019re visual. Think smarter with your 2015 social media marketing.<\/p>\n

3. Start Really Building Your Email List<\/strong><\/p>\n

If you haven\u2019t got an email list then some would say that you haven\u2019t got a business! When you have an event or a new product, your email list is a powerful tool to drive interest. Start building your list with free downloads of some top tips or a guide. Gather emails from a free, ticket-only event. Or simply buy some quality data and give something away in return for interest and relationship building.<\/p>\n

4. Start Creating Content for Your Website<\/strong><\/p>\n

Here\u2019s the deal: Google loves high quality, regularly updated content and hates spam. Your website needs some quality content and you have it in abundance. You give it away in advice, you share it on emails, you mention it at networking events and you\u2019ve probably written it in a newsletter with tips and tricks. Get this on your website and share it on social media. You\u2019ll get attention and clicks, and eventually those convert to leads and sales.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 Publish a Book with Your Knowledge and Content<\/strong><\/p>\n

And then \u2013 write a book! With all the content you create during the year you can write a book\u2026 or maybe you\u2019ll already have written a book by regularly blogging. Self-publish on Amazon and sell it. You may not become a millionaire author but you\u2019ll have the kudos of a book and something very cool to leave with a fresh (qualified) lead after a meeting!<\/p>\n

 <\/p>\n

Roger Plahay, Managing Director at Sandler Training<\/a><\/em><\/h2>\n


\n\"Roger1. Set and Commit to Goals<\/strong><\/p>\n

Define the goals that represent successful business growth for you in 2015 \u2013 start with the end in mind. Commit to your goals – write them down and share them.<\/p>\n

2. Create and Follow a Plan<\/strong><\/p>\n

Identify the minimum underlying tasks and activities necessary to achieve your growth goals; and the frequency, timing and volume of activities \u2013 a plan of activities and behaviours. Do you have the resources and time to achieve what you want? If not, think about how you can acquire the missing components (e.g. skills, people, money) – or you\u2019ll need to scale back your goals. Share the plan. Everyone in your business should understand exactly what they are expected to contribute – what behaviours or activities: how much, how often and when.<\/p>\n

3. Measure the Right Things<\/strong><\/p>\n

You can\u2019t manage anything you don\u2019t measure. You don\u2019t want to discover you\u2019re off target for your goals when it\u2019s too late to do anything about it! Identify the \u201clead indicators\u201d that are the forerunners of goal success. For example, the number of first-time meetings with brand new prospects is a \u201clead indicator\u201d for future sales. Ensure these lead indicators are in your plan. Measure and track your lead indicator results against the plan, and fine-tune your plan as necessary throughout the year (as you might find your \u201clead indicator\u201d does not deliver final outcomes in the rate or regularity you originally planned).<\/p>\n

4. Be Accountable for Behaviour<\/strong><\/p>\n

Regularly publish and review your actual behaviour measurements, lead indicators and results. Share with your team (or the people who are also involved in your success). Hold yourself accountable against your planned behaviours to these partners.\u00a0 If you follow your plan, the results will follow. Sharing actual behaviour metrics will keep you honest \u2013 remember: you are in 100% control of your own behaviour. You\u2019ll find yourself motivated to do what’s necessary to avoid having to explain to accountability partners why you haven\u2019t performed according to plan.<\/p>\n

5. Focus and Take Action<\/strong><\/p>\n

Your time is precious. If an activity doesn\u2019t move you towards your goal, don\u2019t do it (and don\u2019t procrastinate!). Focus and do what\u2019s needed. Don\u2019t be fearful of making mistakes \u2013 failure teaches us lessons: what will and what won\u2019t work. It is better to fail and learn something than do nothing and be no wiser…and no nearer to your business growth goals.<\/p>\n

 <\/p>\n

Thanks to all our contributors for their valuable advice. Do you have any tips on growing your business in 2015 that you would like to share? Feel free to leave a comment in the section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s edition of Tips from the Experts, we asked four business professionals to share their top 5 tips for growing your business in 2015.   Peter Treadwell, Operations Director at Business Finance Solutions\u00a0 1. Review Your Business Plan Regularly Hold planning meetings every 3-6 months that involve key members of staff. Do you need to recruit more people, spend more on marketing or prioritise different areas of the business. 2. Consider Seeking Investment If you need an injection of capital to help take your business to the next level, there are now many options available, from bank loans to crowd funding and business angel investors. Programs such as Start Up Loans, which BFS delivers in the North West, can often help if the banks can\u2019t. 3. Embrace Digital Traditionally digital or IT was part of the operational side of a business but today, digital should sit at the heart of every enterprise and business model. 4. Work with a Mentor Research has shown that businesses that seek support are much more likely to thrive and grow. Mentors are simply business people with the practical experience and expertise to help you make the right choices for growing your company. 5. Communicate Getting your product or service in front of people can often determine the level of success for your business. Make sure you have a clearly defined marketing and communications plan that includes PR, advertising, direct mail, online and social media.   Michael Rainsford, Co-Founder at StuRents 1. Stick to the Plan As is often pointed out, business plans tend to fall on the side of optimism. So if you find yourself in 2015 with an offer that will catapult you over and above your (possibly) lofty projections, you would do well to tread carefully. Whilst big growth is always attractive, you don\u2019t want to over-extend your business in the short-term to the detriment of long-term growth. 2. Play to Your Strengths Growing your business is all about leverage. What do you offer that no one else does? If your answer is nothing, then you\u2019re going to have to find something. If, however, you do have unique offers or insight then by all means use them. 3. Keep Your Ethics With the recent example of Tesco as a touchstone, one thing has always been clear in the world of business – there is no company that is too big to fail. Therefore, in 2015, as in any year, keeping your core values and culture strong and pervasive in the face of dilutive growth is the key to sustainability. 4. Recruit Self-Starters Any growing business will experience a consistent, ongoing process of delegation. If you don\u2019t hire people with the potential to grow in their roles alongside your business, your management structure will surely suffer. 5. Maximise Execution Time You don\u2019t want to have to overhaul your business model every few months as your business changes. If you plan well enough early on, you can optimise the time you spend executing plans and growing far into the future.   Graham Todd, Director at Jo\u2019s Correctional Facility\u00a0 1. Stop Saying Yes to Everything As tempting as it is to meet with every prospective lead or partner, and say yes to every so-called PR opportunity, it pays to be selective. Make 2015 the year that you select the best fruit instead of just the low hanging stuff. Meeting with every lead without qualifying them first is a bad use of time. Only meet with people if you can work together. Secondly, all those PR opportunities\u2026 are they aligned with your brand message and in line with your strategy? Think smart. Pick the right chances and manage your time wisely. 2. Stop Using All the Social Media Channels \u2013 Use the Right Ones Social media can be a huge time drain in your business and personal life. On average, most people spend three hours per day on social media. Would that time be better spent on your business? Yes, use social media and yes, it really works – but select the right channels for you. Use Twitter for networking. Try Facebook if you\u2019re B2C, and Pinterest and Instagram if you\u2019re visual. Think smarter with your 2015 social media marketing. 3. Start Really Building Your Email List If you haven\u2019t got an email list then some would say that you haven\u2019t got a business! When you have an event or a new product, your email list is a powerful tool to drive interest. Start building your list with free downloads of some top tips or a guide. Gather emails from a free, ticket-only event. Or simply buy some quality data and give something away in return for interest and relationship building. 4. Start Creating Content for Your Website Here\u2019s the deal: Google loves high quality, regularly updated content and hates spam. Your website needs some quality content and you have it in abundance. You give it away in advice, you share it on emails, you mention it at networking events and you\u2019ve probably written it in a newsletter with tips and tricks. Get this on your website and share it on social media. You\u2019ll get attention and clicks, and eventually those convert to leads and sales. 5.\u00a0\u00a0\u00a0\u00a0 Publish a Book with Your Knowledge and Content And then \u2013 write a book! With all the content you create during the year you can write a book\u2026 or maybe you\u2019ll already have written a book by regularly blogging. Self-publish on Amazon and sell it. You may not become a millionaire author but you\u2019ll have the kudos of a book and something very cool to leave with a fresh (qualified) lead after a meeting!   Roger Plahay, Managing Director at Sandler Training 1. Set and Commit to Goals Define the goals that represent successful business growth for you in 2015 \u2013 start with the end in mind. Commit to your goals – write them down and share them. 2. Create and Follow a Plan Identify the minimum<\/p>\n","protected":false},"author":1,"featured_media":8325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,217],"tags":[93],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-expert-tips","tag-tips-from-the-experts-2"],"yoast_head":"\nGrowing Your Business in 2015 | Expert Tips - Instant Offices Blog<\/title>\n<meta name=\"description\" content=\"In today\u2019s edition of Tips from the Experts, we asked four business professionals to share their top 5 tips for growing your business in 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instantoffices.com\/blog\/business-growth\/growing-your-business-in-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Your Business in 2015 | Expert Tips - 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