{"id":1607,"date":"2014-11-06T09:09:06","date_gmt":"2014-11-06T09:09:06","guid":{"rendered":"http:\/\/www.instantoffices.com\/blog\/?p=1607"},"modified":"2017-02-08T12:30:05","modified_gmt":"2017-02-08T12:30:05","slug":"tips-from-the-experts-optimising-website-mobile","status":"publish","type":"post","link":"https:\/\/www.instantoffices.com\/blog\/business-growth\/tips-from-the-experts-optimising-website-mobile\/","title":{"rendered":"Tips from the Experts \u2013 Optimising Your Website for Mobile &#038; Tablet Consumers"},"content":{"rendered":"<p>In today\u2019s edition of Tips from the Experts, we asked four business professionals to share their top five tips for optimising your website for mobile and tablet consumers.<\/p>\n<p>&nbsp;<\/p>\n<h2><em>Matt James, Search and Conversion Executive at <a href=\"http:\/\/www.ems-internet.co.uk\/\">EMS-Internet<\/a><\/em><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-10094 size-medium\" src=\"http:\/\/www.instantoffices.com\/blog\/wp-content\/uploads\/2014\/11\/Matt-James1-1-225x300-225x300.jpg\" alt=\"Matt James- Search and Conversion Executive at EMS-Internet\" width=\"225\" height=\"300\" \/>Around 50% of your customers will use mobile devices to access your website. If they find it difficult, they will quickly click away to a site that\u2019s easier to use. It is therefore vital that you make their mobile and tablet experience a really good one.<\/p>\n<p><strong>1. Mobile First<\/strong><\/p>\n<p>Think mobile first. The website needs to be responsive so that it works well on any device, from a phone to a large TV screen. Having a mobile optimised site is now essential for any new website being designed.<\/p>\n<p><strong>2. Performance<\/strong><\/p>\n<p>Think about site speed and optimising images, JavaScript and CSS. The site needs to work on 3\/4G as well as Wi-Fi. This is even more important for e-commerce sites.<\/p>\n<p><strong>3. Tasks and Goals<\/strong><\/p>\n<p>Ensure mobile and tablet visitors can do what they need to do on your website. Having a responsive site means that all content and functionality is available for all users.<\/p>\n<p>By filtering analytics data to display mobile and tablet user behaviour, you&#8217;ll be able to see:<\/p>\n<ul>\n<li>How visitors find your site<\/li>\n<li>Which pages they look at<\/li>\n<li>How long they spend on the site<\/li>\n<li>Whether they are converting, and much more<\/li>\n<\/ul>\n<p><strong>4. Convenience<\/strong><\/p>\n<p>Remember that mobile devices are convenient and impulsive, and the best device is the nearest device. People will visit a different website rather than use a different device. It&#8217;s impressive when a website can make use of the phone&#8217;s location services to show things like a map, directions, or display the nearest stores, whether on the move or on the couch. It will be these sites that attract the most business.<\/p>\n<p><strong>5. Test<\/strong><\/p>\n<p>Remember to test your website on real devices in real circumstances. Think about orientation, touch areas, contrast, typography and layout. Getting these things right from the beginning can be the difference between consumers using your site or your competitor\u2019s.<\/p>\n<p>&nbsp;<\/p>\n<h2><em>Anthony Karbian, Founder and CEO of <a href=\"http:\/\/www.bonline.com\/\">bOnline<\/a><\/em><\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-10092 size-medium\" src=\"http:\/\/www.instantoffices.com\/blog\/wp-content\/uploads\/2014\/11\/Anthony-Karbian-220x300-220x300.jpg\" alt=\"Anthony Karbian, Founder and CEO of bOnline\" width=\"220\" height=\"300\" \/>With mobile and tablet browsing projected to surpass desktop in 2014, the need for websites to offer seamless experiences for customers across all devices continues to grow.<\/p>\n<p><strong>1. Layout<\/strong><\/p>\n<p>Optimise your site for vertical scrolling of mobile devices. Make sure you can see the vital information such as phone numbers, name of the business, email addresses and navigation. Hide non-essential elements, especially for smaller screens.<\/p>\n<p><strong>2. Focus on Content<\/strong><\/p>\n<p>Considering the limited screen size of mobile devices, optimising your website to make crucial content easily accessible is essential. The key is to prioritise and organise content to give primary content precedence in the responsive design.<\/p>\n<p><strong>3. Navigation &#8211; Simple User Experience<\/strong><\/p>\n<p>A crucial part of your design is considering the navigation; it has to be easy to find and user-friendly as well &#8211; minimise graphics and focus on important topics. For mobile and tablets this means adapting the navigation to work on multiple devices and for touch.<\/p>\n<p><strong>4. Images &#8211; Resize for Screen Resolution<\/strong><\/p>\n<p>Images will be resized or removed as the device screen changes (smaller or larger), so avoid complex imagery and image based headers where possible. Make sure images are as clear as you can get them with the smallest size in pixels so that they don\u2019t load too slowly.<\/p>\n<p><strong>5. Keep it Simple<\/strong><\/p>\n<p>Build your site so that it can load and function quickly. Keep your HTML clean and simple and don\u2019t rely too much on special effects for critical parts of your website. Most of all, avoid web technologies that don\u2019t work on mobile, such as flash media.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Rob Pollard, Managing Director at<\/b><b><a href=\"http:\/\/www.lightboxcomms.co.uk\/\">\u00a0Lightbox<\/a><\/b><\/h2>\n<p><strong><br \/>\n<img decoding=\"async\" class=\"alignleft wp-image-10095 size-medium\" src=\"http:\/\/www.instantoffices.com\/blog\/wp-content\/uploads\/2014\/11\/Rob-Pollard-1-300x292-300x292.jpg\" alt=\"Rob Pollard- Managing Director at Lightbox\" width=\"300\" height=\"292\" \/>1. Hire a Digital Agency<\/strong><\/p>\n<p>It sounds simple, but hiring a good digital agency will save you time and money in the long run and will provide a significant return on investment.\u00a0 Do your research and choose an agency with a strong track record of building websites that are optimised for mobiles and tablets and, more importantly, look good.<\/p>\n<p><strong>2. Put Your Customers at the Forefront of Your Design<\/strong><\/p>\n<p>Always put the end user experience at the forefront of what you are doing.\u00a0 Create a strong visual, media rich and engaging layout to keep your visitors interested and more importantly give them a reason to return.<\/p>\n<p><strong>3. Create a Responsive Website<\/strong><\/p>\n<p>Websites have to have a fluid, engaging yet simple layout to adapt and change to suit different browsing devices. Keep the content and images simple and stylish.<\/p>\n<p><strong>4. Design with Mobile in Mind from the Outset<\/strong><\/p>\n<p>These days, most users browse using their phones and tablets more than their desktops, so designing websites for desktop and trying to make them work for mobile is a weak approach. Always check websites on your phone first before going live.<\/p>\n<p><strong>5. Keep the Website Code Lean and Clean<\/strong><\/p>\n<p>Responsive websites are complex. Well-structured code is an absolute necessity.\u00a0 Ask your digital agency about their web development coding and request your site\u2019s code to be lean and tidy.<\/p>\n<p>&nbsp;<\/p>\n<h2><em>Jason Gaved, Managing Director of Mobile Website and App Developer at <a href=\"http:\/\/www.lexel.co.uk\/\" target=\"_blank\">Lexel<\/a><\/em><\/h2>\n<p><strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10093 size-medium\" src=\"http:\/\/www.instantoffices.com\/blog\/wp-content\/uploads\/2014\/11\/Jason-Gaved-276x300-276x300.jpg\" alt=\"Jason Gaved- Managing Director of Mobile Website and App Developer at Lexel\" width=\"276\" height=\"300\" \/>1. Make Sure Your Website is Resizable<\/strong><\/p>\n<p>A really common mistake people make is to not properly re-size their website to fit a mobile phone or tablet without altering the look and feel of the site. If it isn\u2019t in the right proportions for portable devices, the website might lose its functionality and discourage users.<\/p>\n<p><strong>2. Easy Navigation<\/strong><\/p>\n<p>You must have a menu that is collapsible and is easy to use on mobiles and tablets. Too many websites use clunky navigations. The menu should be easy to read and the text should be a suitable size for the mobile phone.<\/p>\n<p><strong>3. Optimise the Webpage<\/strong><\/p>\n<p>Think about why people would be using your website on their mobile. They\u2019re likely to be on the go and if so, they\u2019re going to want the pages to load quickly. Most of the time people on mobiles will be using 3G, so the page needs to load in less than 1-2 seconds. If it isn\u2019t, you\u2019ve got some optimising to do.<\/p>\n<p><strong>4. Utilise \u201ctel\u201d<\/strong><\/p>\n<p>Think about what you can gain as a business from making your site accessible to people on the go, and how you can use mobile functions to their full advantage. It\u2019s a lot easier to get someone to call your business as they are already on a mobile. You should utilise the \u201ctel:\u201d HTML tags so that people can click on a number and call directly from their mobile.<\/p>\n<p><strong>5. Don\u2019t Use Flash<\/strong><\/p>\n<p>If you can avoid using flash, java or a fancy slider, then do so. Minimise any effects you usually use on the main site, as they don\u2019t work as well on a portable device. Remember that a mobile phone\u2019s processing power is not as much as a desktop computer and a lot of scripts or software will easily clog up the CPU and memory.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to all our contributors for their valuable advice. Do you have any tips on how to best optimise your a website for mobile and tablet consumers? Feel free to leave a comment in the section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s edition of Tips from the Experts, we asked four business professionals to share their top five tips for optimising your website for mobile and tablet consumers. &nbsp; Matt James, Search and Conversion Executive at EMS-Internet Around 50% of your customers will use mobile devices to access your website. If they find it difficult, they will quickly click away to a site that\u2019s easier to use. It is therefore vital that you make their mobile and tablet experience a really good one. 1. Mobile First Think mobile first. The website needs to be responsive so that it works well on any device, from a phone to a large TV screen. Having a mobile optimised site is now essential for any new website being designed. 2. Performance Think about site speed and optimising images, JavaScript and CSS. The site needs to work on 3\/4G as well as Wi-Fi. This is even more important for e-commerce sites. 3. Tasks and Goals Ensure mobile and tablet visitors can do what they need to do on your website. Having a responsive site means that all content and functionality is available for all users. By filtering analytics data to display mobile and tablet user behaviour, you&#8217;ll be able to see: How visitors find your site Which pages they look at How long they spend on the site Whether they are converting, and much more 4. Convenience Remember that mobile devices are convenient and impulsive, and the best device is the nearest device. People will visit a different website rather than use a different device. It&#8217;s impressive when a website can make use of the phone&#8217;s location services to show things like a map, directions, or display the nearest stores, whether on the move or on the couch. It will be these sites that attract the most business. 5. Test Remember to test your website on real devices in real circumstances. Think about orientation, touch areas, contrast, typography and layout. Getting these things right from the beginning can be the difference between consumers using your site or your competitor\u2019s. &nbsp; Anthony Karbian, Founder and CEO of bOnline With mobile and tablet browsing projected to surpass desktop in 2014, the need for websites to offer seamless experiences for customers across all devices continues to grow. 1. Layout Optimise your site for vertical scrolling of mobile devices. Make sure you can see the vital information such as phone numbers, name of the business, email addresses and navigation. Hide non-essential elements, especially for smaller screens. 2. Focus on Content Considering the limited screen size of mobile devices, optimising your website to make crucial content easily accessible is essential. The key is to prioritise and organise content to give primary content precedence in the responsive design. 3. Navigation &#8211; Simple User Experience A crucial part of your design is considering the navigation; it has to be easy to find and user-friendly as well &#8211; minimise graphics and focus on important topics. For mobile and tablets this means adapting the navigation to work on multiple devices and for touch. 4. Images &#8211; Resize for Screen Resolution Images will be resized or removed as the device screen changes (smaller or larger), so avoid complex imagery and image based headers where possible. Make sure images are as clear as you can get them with the smallest size in pixels so that they don\u2019t load too slowly. 5. Keep it Simple Build your site so that it can load and function quickly. Keep your HTML clean and simple and don\u2019t rely too much on special effects for critical parts of your website. Most of all, avoid web technologies that don\u2019t work on mobile, such as flash media. &nbsp; Rob Pollard, Managing Director at\u00a0Lightbox 1. Hire a Digital Agency It sounds simple, but hiring a good digital agency will save you time and money in the long run and will provide a significant return on investment.\u00a0 Do your research and choose an agency with a strong track record of building websites that are optimised for mobiles and tablets and, more importantly, look good. 2. Put Your Customers at the Forefront of Your Design Always put the end user experience at the forefront of what you are doing.\u00a0 Create a strong visual, media rich and engaging layout to keep your visitors interested and more importantly give them a reason to return. 3. Create a Responsive Website Websites have to have a fluid, engaging yet simple layout to adapt and change to suit different browsing devices. Keep the content and images simple and stylish. 4. Design with Mobile in Mind from the Outset These days, most users browse using their phones and tablets more than their desktops, so designing websites for desktop and trying to make them work for mobile is a weak approach. Always check websites on your phone first before going live. 5. Keep the Website Code Lean and Clean Responsive websites are complex. Well-structured code is an absolute necessity.\u00a0 Ask your digital agency about their web development coding and request your site\u2019s code to be lean and tidy. &nbsp; Jason Gaved, Managing Director of Mobile Website and App Developer at Lexel 1. Make Sure Your Website is Resizable A really common mistake people make is to not properly re-size their website to fit a mobile phone or tablet without altering the look and feel of the site. If it isn\u2019t in the right proportions for portable devices, the website might lose its functionality and discourage users. 2. Easy Navigation You must have a menu that is collapsible and is easy to use on mobiles and tablets. Too many websites use clunky navigations. The menu should be easy to read and the text should be a suitable size for the mobile phone. 3. Optimise the Webpage Think about why people would be using your website on their mobile. They\u2019re likely to be on the go and if so, they\u2019re going to want the pages to load quickly. Most of the time people on<\/p>\n","protected":false},"author":1,"featured_media":8326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,217],"tags":[106,93],"class_list":["post-1607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-expert-tips","tag-optimising-your-website-for-mobile","tag-tips-from-the-experts-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimising Your Website for Mobile | Expert Tips - Instant Offices Blog<\/title>\n<meta name=\"description\" content=\"In this edition of Tips from the Experts, we asked 4 professionals to share their top 5 tips for optimising your website for mobile and tablet consumers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instantoffices.com\/blog\/business-growth\/tips-from-the-experts-optimising-website-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising Your Website for Mobile | Expert Tips - 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