2010 saw us working with many of you more closely than ever and as a result of that we achieved more deals.

It is really in the pre and post tour conversations with Instant and the prospect that we will make a difference to the deal happening, because this is when we are able to gather the feedback from the client and work closely with you to try and close the deal.

In the first months of 2011 we have seen an increase in really good quality enquiries from prospects who are showing definite signs of being more committed to taking space; January was strong and this has continued in February and March and so, whilst still very challenging, we are allowing ourselves to feel a little optimistic about what we can convert with you this year.

A few of Instant's key highlights over the past year include:

• 30% increase in enquiries - February 2011 versus February 2010
• Largest broker by revenues having grown by 40% in the past year
• Year on year growth of 30% from 2009 to 2010
• Over 1,500 businesses placed in executive suites in the last 3 months, totalling more than 6,000 workstations

There is a definite feeling of more confidence and businesses are taking the plunge to make that move now than in 2010, when many of them were just too nervous to do it. We continue to work with many start-ups, small and medium sized companies across the country but are pleased to see more of our corporate client base getting out to view in the last quarter of 2010 and seeing this increasing further as we approach the 2nd quarter of 2011.

Pricing continues to be a challenge and this was a key area discussed at the OBCAI conference in Miami and has also been a topic of conversation at various regional Local Member Network meetings since around the country. Working together on what the client needs will ensure that we all have the confidence to hold price. We still see many examples of clients viewing several properties where the quality of the space and the price range is vast, many operators are also offering different free rent deals which often confuse the prospect and make them think about price first and quality of service second. In many cases this puts the prospective client in the driving seat. This also results in price often being reduced before the client even arrives at the centres.

The value proposition being offered by the center is sometimes lost with managers being hesitant of not quoting the lowest rate possible for fear of losing the deal to another operator who will. With your help in educating the Instant team about the unique selling proposition of your center we feel that we can make a difference in this process. Please feel free to contact your Instant Consultant and help them to establish the benefit of your location for the prospect. Being bold and holding price certainly has to be a major focus for everyone 2011.

So what else can we do? What is your biggest challenge? Are we working as well as we can together? Please call Roger Voralia on 866 918 4640 or email him at rv@instantoffices.com.

Looking your best

First impressions are important! Whilst we can recommend your centers, many customers select which buildings they want to see based on what they see on our website. Please can we ask you to have a check of your listings on www.instantoffices.com to ensure that we have several great pictures of your building and that the description really captures the center to encourage prospects to select it when they are searching.

If you would like to update or change your center listings please let us know by calling Roger Voralia on
866 918 4640 or emailing rv@instantoffices.com and we will make the relevant changes.

Do you have space coming available soon? Help us to fill your centers by letting us know where you have any big move outs coming up or low occupancy. Our consultants will recommend the right centers for our clients and if we have this information it helps us arrange viewings for the right centers for our clients. Keep us up to date on your availability by calling Roger Voralia on 866 918 4640 or email him at rv@instantoffices.com so that we can focus our attention on these areas when speaking with clients.