One of the globe’s most vibrant economic centres, New York City is home to some of the most desirable office locations in the world. Whether it’s fashion, entertainment, finance or technology, New York is often considered the centre of it all. Over 45 Fortune 500 companies have established themselves in this densely populated metropolis, along with a large number of universities, two stock markets, many foreign firms and the United Nations itself. This impressive collection of organisations speaks loudly of the undeniable value of having office space in this NYC.
The city’s local start-up scene is growing at a staggering rate and tech is leading the way. In fact, New York City boasts the fastest growing tech start-up ecosystem in the USA. The massive network of potential clients that start-ups and small businesses are exposed to in the bustling city is a big benefit to businesses who are targeting growth. And with a number of locations around NYC offering varying price points and unique amenities, as well as many co-working and executive suite solutions, it’s easy to see why many start-ups today choose New York as a business base.
Hottest Start-ups in New York
TECHNOLOGY
Appnexus: Provides technology, data and analytics to companies, to help them buy and sell online display advertising.
Sprinklr: Monitors, translates and performs text analytics in over 70 languages, covering more than 95% of the world’s population.
RECREATION
Foursquare: An app that allows users to conduct localised searches and discover new hot spots they may enjoy.
HEALTH & WELLNESS
Flatiron: Organizes the world’s oncology information and make it useful for patients, physicians, life sciences and researchers.
ClassPass: Gives users access to the best fitness studios in their city, as well as the opportunity to take unlimited group fitness classes with just one monthly membership.
Vital: Aggregates patients’ purchases of medications and negotiates with manufacturers and service providers to secure lower out-of-pocket costs for patients.
SERVICES
Handy: A platform that connects individuals looking for household services with top-quality, pre-screened, independent service professionals.
Niche: A talent scouting service and advertising agency combined. It pairs social media stars with marketers and advertisers who want to reach the young users who inhabit those platforms full time.
FASHION, DESIGN & RETAIL
Etsy: A marketplace where people around the world can connect, both online and offline, to make, sell and buy unique goods.
MakeSpace: A company that will collect, store and redeliver your goods.
Zola: Provides engaged couples with a new method of registering for homeware, kitchen equipment, furniture, food, bicycles, experiences, honeymoon funds and cash funds.
Blue Apron: Provides customers with all the ingredients that are needed to make a delicious meal, in exactly the right proportions.
Handshake: A wholesale sales order management platform that allows your team to write and receive orders on iPad, iPhone and Web.
Casper: A mattress made with premium latex foam for cooling and bounce and memory foam for supportive comfort.
Warby Parker: Stylish, designer eyewear at affordable prices.
Featured Accelerators and Incubators
- Pratt Design Incubator: Pratt Design Incubator for Sustainable Innovation was created with the purpose of establishing a place for Pratt’s entrepreneurial alumni to transform their ideas into viable businesses. Now open to the public, the Incubator provides space and ongoing strategic mentorship. The Incubator, in collaboration with the CSDS, offers a 3-week Certificate Program in Design Entrepreneurship.
- NYC ACRE: NYC ACRE works with on-site and virtual tenants to keep their commercialization strategies on track from both a timing and financial perspective. Eligible start-ups are those whose idea uses credible technology that addresses a relevant and attractive renewable energy area. Marketability of the product or service, as well as the potential for high returns and attractive exit opportunities, are critical for admission.
- Dumbo Incubator: This city-sponsored business incubator strives to support the development of technology start-up businesses in Brooklyn. It accommodates technology entrepreneurs in the downtown Brooklyn neighbourhood and across New York City.
- AnglePad: This is an intensive mentorship program founded by ex-Googler Thomas Korte. Their goal is to help web-technology start-ups build better products, raise the funding they need to succeed and ultimately grow more successful businesses.
- Work-Bench: Work-Bench acts as the bridge between enterprise start-ups and Fortune 1000s. By bringing both sides together, they accelerate product feedback, customer insights, and ultimately solve business pain points and technology problems.
- Value Stream Labs: The mission of Value Stream Labs is to accelerate the adoption of new technologies in the Financial Services industry. They foster a community of customers, professionals and investors. They also partner with emerging technology enabled Financial Services start-ups, with a strong focus on companies that target the Professional (B2P), Institutional (B2I), and Enterprise (B2B) spaces. The founding team and its group of advisors have deep content expertise across the Financial Services industries, start-up operations, and alternative investment management. Value Stream’s process focuses on customer and product development.
- Entrepreneurs Roundtable Accelerator (ERA): Located in the heart of New York City, Entrepreneurs Roundtable Accelerator (ERA) provides participant companies with an intensive four-month program with the goal of helping early-stage companies progress rapidly into exciting, viable businesses. Each accepted company receives an initial $40,000 investment and the potential for follow-on funding from ERA’s Fund. They also receive four months of co-working space, mentorship, seminars, advice, and exposure to New York City’s leading seed investors and VCs.
- Techstars: Techstars provides selected start-ups with $118,000 in seed funding, intensive mentorship, and an amazing network of mentors and alumni for 7-10% equity in the start-up company.
Top Areas for Start-ups in New York
Lower Manhattan
One of the most famous business districts in the world, the region of Lower Manhattan is known as home to the New York Stock Exchange as well as Wall Street. For this reason, financial firms as well as recruiters are often drawn to this area. Examples of companies that already operate from the area include Nielsen, Goldman Sachs and AOL. The sought after zip code, convenient public transport to and from the area, as well as the numerous local cultural attraction, stores, dining and landmarks make it one of the most coveted office locations globally.
Midtown South
The unofficial hub of tech in New York City, Midtown South is where companies such as Twitter, Apple, Foursquare, Yelp and Google can be found. Colloquially referred to as ‘Silicon Alley’, it spans the districts of Flatiron, Chelsea, Tribeca, Gramercy, SoHo and Union Square. Amenities such as Union Square and Madison Park attract those who enjoy sneaking away for a quiet 30 minutes surrounded by greenery, and city slickers enjoy the numerous hotels, boutiques and restaurants in the area. Other companies in the Midtown South region includie those in banking, education, communications and publishing.
Midtown
If money talks then NYC’s Midtown area arguably shouts the loudest. The area is known as the largest central business district in the US, and is growing rapidly as a financial centre. Many companies in the media and entertainment industries also have roots in the Midtown region. Rich in iconic landmarks, the midtown area is home to Times Square, the Empire State Building, the Chrysler Building and the UN Headquarters. It should come as no surprise then that this area is where the majority of the city’s skyscrapers can be found. Well-known companies based in the area include JP Morgan Chase, Deloitte, DC Comics and Time Warner.
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